Generative AI in Higher Education Constituent Relationship Management (CRM): Opportunities, Challenges, and Implementation Strategies

This research explores opportunities for generative artificial intelligence (GenAI) in higher education constituent (customer) relationship management (CRM) to address the industry’s need for digital transformation driven by demographic shifts, economic challenges, and technological advancements. Us...

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Bibliographic Details
Main Authors: Carrie Marcinkevage, Akhil Kumar
Format: Article
Language:English
Published: MDPI AG 2025-03-01
Series:Computers
Subjects:
Online Access:https://www.mdpi.com/2073-431X/14/3/101
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