Why do users stay? Emotional vs. functional attachment in pan-entertainment live streaming platforms
This study aims to investigate how emotional and functional attachments influence users’ continuance intention on pan-entertainment platforms. With pan-entertainment live-streaming booming, clarifying the psychological forces that keep users loyal is crucial. Prior studies rarely examined how emotio...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2025-07-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2025.1623568/full |
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