A business model optimization study of Macao’s urban space and historic districts

This article takes Macao’s urban space and historical districts as the research object, aiming to explore how to balance commercial interests and prosperity with cultural protection. The Business Model Canvas (BMC) model is used to analyze the various components of the existing business model. A que...

Full description

Saved in:
Bibliographic Details
Main Author: Gengrui Li
Format: Article
Language:English
Published: Taylor & Francis Group 2025-05-01
Series:Journal of Asian Architecture and Building Engineering
Subjects:
Online Access:http://dx.doi.org/10.1080/13467581.2025.2502684
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1849763503997452288
author Gengrui Li
author_facet Gengrui Li
author_sort Gengrui Li
collection DOAJ
description This article takes Macao’s urban space and historical districts as the research object, aiming to explore how to balance commercial interests and prosperity with cultural protection. The Business Model Canvas (BMC) model is used to analyze the various components of the existing business model. A questionnaire survey and linear regression analysis method are adopted to explore the key factors affecting the development of the block’s business model, identify and solve the development imbalance caused by the single business model and insufficient cultural protection. The results show that the statistical test P-values of 18 independent variables and constant terms are all less than 0.05, and they can be included in the final regression model. The proportion of tourists, residents, participation rate in cultural activities, and utilization rate of leisure facilities have a significant positive impact on the level of business model development. However, factors such as rental income, crowd density, social media interaction, and cultural heritage quantity have a negative impact. This article provides a new perspective on urban planning and business model optimization in Macao. By drawing on Macao’s successful experience, other cities can promote sustainable economic development and harmonious coexistence while protecting historical and cultural heritage.
format Article
id doaj-art-b4d2987c35544b4288d1ec24f0970679
institution DOAJ
issn 1347-2852
language English
publishDate 2025-05-01
publisher Taylor & Francis Group
record_format Article
series Journal of Asian Architecture and Building Engineering
spelling doaj-art-b4d2987c35544b4288d1ec24f09706792025-08-20T03:05:22ZengTaylor & Francis GroupJournal of Asian Architecture and Building Engineering1347-28522025-05-010011510.1080/13467581.2025.25026842502684A business model optimization study of Macao’s urban space and historic districtsGengrui Li0Henan University of Urban ConstructionThis article takes Macao’s urban space and historical districts as the research object, aiming to explore how to balance commercial interests and prosperity with cultural protection. The Business Model Canvas (BMC) model is used to analyze the various components of the existing business model. A questionnaire survey and linear regression analysis method are adopted to explore the key factors affecting the development of the block’s business model, identify and solve the development imbalance caused by the single business model and insufficient cultural protection. The results show that the statistical test P-values of 18 independent variables and constant terms are all less than 0.05, and they can be included in the final regression model. The proportion of tourists, residents, participation rate in cultural activities, and utilization rate of leisure facilities have a significant positive impact on the level of business model development. However, factors such as rental income, crowd density, social media interaction, and cultural heritage quantity have a negative impact. This article provides a new perspective on urban planning and business model optimization in Macao. By drawing on Macao’s successful experience, other cities can promote sustainable economic development and harmonious coexistence while protecting historical and cultural heritage.http://dx.doi.org/10.1080/13467581.2025.2502684business modelmacao urban spacehistoric districtbusiness model canvascultural protection
spellingShingle Gengrui Li
A business model optimization study of Macao’s urban space and historic districts
Journal of Asian Architecture and Building Engineering
business model
macao urban space
historic district
business model canvas
cultural protection
title A business model optimization study of Macao’s urban space and historic districts
title_full A business model optimization study of Macao’s urban space and historic districts
title_fullStr A business model optimization study of Macao’s urban space and historic districts
title_full_unstemmed A business model optimization study of Macao’s urban space and historic districts
title_short A business model optimization study of Macao’s urban space and historic districts
title_sort business model optimization study of macao s urban space and historic districts
topic business model
macao urban space
historic district
business model canvas
cultural protection
url http://dx.doi.org/10.1080/13467581.2025.2502684
work_keys_str_mv AT gengruili abusinessmodeloptimizationstudyofmacaosurbanspaceandhistoricdistricts
AT gengruili businessmodeloptimizationstudyofmacaosurbanspaceandhistoricdistricts