A business model optimization study of Macao’s urban space and historic districts

This article takes Macao’s urban space and historical districts as the research object, aiming to explore how to balance commercial interests and prosperity with cultural protection. The Business Model Canvas (BMC) model is used to analyze the various components of the existing business model. A que...

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Bibliographic Details
Main Author: Gengrui Li
Format: Article
Language:English
Published: Taylor & Francis Group 2025-05-01
Series:Journal of Asian Architecture and Building Engineering
Subjects:
Online Access:http://dx.doi.org/10.1080/13467581.2025.2502684
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