The Impact of Artificial Intelligence on Environmental Challenges Embedded in Macromarketing Strategies
Artificial intelligence brings numerous benefits if implemented effectively in macro-marketing strategies, innovatively addressing contemporary environmental challenges. The role of artificial intelligence in global campaigns is complex, manifesting its importance from optimizing resources, predi...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2024-12-01
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| Series: | Revista de Management Comparat International |
| Subjects: | |
| Online Access: | https://www.rmci.ase.ro/no25vol5/01.pdf |
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