Metaverse through the integrated theoretical lenses of task technology fit theory, social capital theory, and social cognitive theory: the case of SMEs
Abstract The rapid evolution of technology and the business landscape has introduced the Metaverse, a virtual realm with immense potential for transforming communication and collaboration. The pandemic accelerated the shift to online channels, making the Metaverse a crucial investment for businesses...
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Main Authors: | Shavneet Sharma, Gurmeet Singh, Weng Marc Lim, Asif Ali, Rabinder Singh |
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Format: | Article |
Language: | English |
Published: |
SpringerOpen
2025-01-01
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Series: | Journal of Innovation and Entrepreneurship |
Subjects: | |
Online Access: | https://doi.org/10.1186/s13731-024-00445-w |
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