Metaverse through the integrated theoretical lenses of task technology fit theory, social capital theory, and social cognitive theory: the case of SMEs

Abstract The rapid evolution of technology and the business landscape has introduced the Metaverse, a virtual realm with immense potential for transforming communication and collaboration. The pandemic accelerated the shift to online channels, making the Metaverse a crucial investment for businesses...

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Bibliographic Details
Main Authors: Shavneet Sharma, Gurmeet Singh, Weng Marc Lim, Asif Ali, Rabinder Singh
Format: Article
Language:English
Published: SpringerOpen 2025-01-01
Series:Journal of Innovation and Entrepreneurship
Subjects:
Online Access:https://doi.org/10.1186/s13731-024-00445-w
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