Metaverse through the integrated theoretical lenses of task technology fit theory, social capital theory, and social cognitive theory: the case of SMEs
Abstract The rapid evolution of technology and the business landscape has introduced the Metaverse, a virtual realm with immense potential for transforming communication and collaboration. The pandemic accelerated the shift to online channels, making the Metaverse a crucial investment for businesses...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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SpringerOpen
2025-01-01
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| Series: | Journal of Innovation and Entrepreneurship |
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| Online Access: | https://doi.org/10.1186/s13731-024-00445-w |
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| _version_ | 1832594360669044736 |
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| author | Shavneet Sharma Gurmeet Singh Weng Marc Lim Asif Ali Rabinder Singh |
| author_facet | Shavneet Sharma Gurmeet Singh Weng Marc Lim Asif Ali Rabinder Singh |
| author_sort | Shavneet Sharma |
| collection | DOAJ |
| description | Abstract The rapid evolution of technology and the business landscape has introduced the Metaverse, a virtual realm with immense potential for transforming communication and collaboration. The pandemic accelerated the shift to online channels, making the Metaverse a crucial investment for businesses in the digital age. However, there remains a lack of understanding regarding how small and medium enterprises (SMEs) perceive the Metaverse. This study aims to bridge this gap by investigating the factors driving Metaverse adoption, using task-technology fit theory, social capital theory, and social cognitive theory. By analyzing data from 264 SMEs in Fiji, it was revealed that task-technology compatibility and social factors significantly influence the intention to adopt the Metaverse. Additionally, self-efficacy is critical in determining the performance outcomes associated with eventual adoption. These findings offer valuable insights for SMEs, policymakers, and platform developers in the post-pandemic landscape. Additionally, they support inclusive growth and partnerships for small island developing states like Fiji, contributing to the United Nations’ Sustainable Development Goals. |
| format | Article |
| id | doaj-art-b4a49812582849319e2781860b285558 |
| institution | Kabale University |
| issn | 2192-5372 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | SpringerOpen |
| record_format | Article |
| series | Journal of Innovation and Entrepreneurship |
| spelling | doaj-art-b4a49812582849319e2781860b2855582025-01-19T12:44:00ZengSpringerOpenJournal of Innovation and Entrepreneurship2192-53722025-01-0114112210.1186/s13731-024-00445-wMetaverse through the integrated theoretical lenses of task technology fit theory, social capital theory, and social cognitive theory: the case of SMEsShavneet Sharma0Gurmeet Singh1Weng Marc Lim2Asif Ali3Rabinder Singh4School of Business and Management, The University of the South PacificSchool of Business and Management, The University of the South PacificSunway University Business School, Sunway UniversityDepartment of Tourism and Travel Management, Central University of JammuDepartment of Tourism and Travel Management, Central University of JammuAbstract The rapid evolution of technology and the business landscape has introduced the Metaverse, a virtual realm with immense potential for transforming communication and collaboration. The pandemic accelerated the shift to online channels, making the Metaverse a crucial investment for businesses in the digital age. However, there remains a lack of understanding regarding how small and medium enterprises (SMEs) perceive the Metaverse. This study aims to bridge this gap by investigating the factors driving Metaverse adoption, using task-technology fit theory, social capital theory, and social cognitive theory. By analyzing data from 264 SMEs in Fiji, it was revealed that task-technology compatibility and social factors significantly influence the intention to adopt the Metaverse. Additionally, self-efficacy is critical in determining the performance outcomes associated with eventual adoption. These findings offer valuable insights for SMEs, policymakers, and platform developers in the post-pandemic landscape. Additionally, they support inclusive growth and partnerships for small island developing states like Fiji, contributing to the United Nations’ Sustainable Development Goals.https://doi.org/10.1186/s13731-024-00445-wMetaverseTask technology fit theorySocial capital theorySocial cognitive theorySmall and medium enterprises |
| spellingShingle | Shavneet Sharma Gurmeet Singh Weng Marc Lim Asif Ali Rabinder Singh Metaverse through the integrated theoretical lenses of task technology fit theory, social capital theory, and social cognitive theory: the case of SMEs Journal of Innovation and Entrepreneurship Metaverse Task technology fit theory Social capital theory Social cognitive theory Small and medium enterprises |
| title | Metaverse through the integrated theoretical lenses of task technology fit theory, social capital theory, and social cognitive theory: the case of SMEs |
| title_full | Metaverse through the integrated theoretical lenses of task technology fit theory, social capital theory, and social cognitive theory: the case of SMEs |
| title_fullStr | Metaverse through the integrated theoretical lenses of task technology fit theory, social capital theory, and social cognitive theory: the case of SMEs |
| title_full_unstemmed | Metaverse through the integrated theoretical lenses of task technology fit theory, social capital theory, and social cognitive theory: the case of SMEs |
| title_short | Metaverse through the integrated theoretical lenses of task technology fit theory, social capital theory, and social cognitive theory: the case of SMEs |
| title_sort | metaverse through the integrated theoretical lenses of task technology fit theory social capital theory and social cognitive theory the case of smes |
| topic | Metaverse Task technology fit theory Social capital theory Social cognitive theory Small and medium enterprises |
| url | https://doi.org/10.1186/s13731-024-00445-w |
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