The role of artificial intelligence in mobile banking: decoding portuguese consumers’ perceptions and intentions to engage
Abstract The rapid expansion of technology, particularly artificial intelligence, has significantly challenged and transformed traditional banking channels. This transformation has led banks to rethink their service delivery models, shifting towards more digital and customer-centric approaches that...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2025-05-01
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| Series: | Future Business Journal |
| Subjects: | |
| Online Access: | https://doi.org/10.1186/s43093-025-00510-0 |
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