How does time pressure shape impulsive buying behavior? Hedonic vs. utilitarian values emerges as a key driver on E-commerce platforms

How does time pressure shape impulsive buying behavior? Hedonic vs. utilitarian values emerges as a key driver on E-commerce platforms

This study explores the dynamics of consumer impulsive buying behavior—both affective and cognitive—on e-commerce platforms by identifying key shopping motivation factors and examining the role of customer value, which includes both hedonic and utilitarian dimensions. Additionally, the research inve...

Full description

Saved in:
Bibliographic Details
Main Authors: Andri Dayarana K. Silalahi, Do Thi Thanh Phuong, Adi Prasetyo Tedjakusuma, Ixora Javanisa Eunike, Dalianus Riantama
Format: Article
Language:English
Published: Elsevier 2025-12-01
Series:Digital Business
Subjects:
E-commerce
Hedonic value
Impulse buying
Shopping motivation
Utilitarian value
Online Access:http://www.sciencedirect.com/science/article/pii/S266695442500033X
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

http://www.sciencedirect.com/science/article/pii/S266695442500033X

Similar Items