Factors That Influence Intention to Adopt Mobile Shopping in Marketplace

The economic industry has been affected by digitalization which has grown rapidly. This growth opens up new opportunities in industrial processes including in transaction and shopping methods. One of the growing transactions is mobile shopping. This study aims to determine the factors that can infl...

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Bibliographic Details
Main Authors: Dudi Anandya, Geraldus Grady Gavindra, Indarini Indarini
Format: Article
Language:English
Published: The Management Institute, Faculty of Economics, Universitas Andalas 2024-02-01
Series:AMAR (Andalas Management Review)
Subjects:
Online Access:http://amareview.fekon.unand.ac.id/index.php/amar/article/view/163
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