Impact Assessment between the City and the Company Reputation
Since there’s a race for customers on the market of the consumer goods, cities of the 21st century compete for the inhabitants, tourists, investors and companies. In this competition the image and good reputation of the city, their conscious framing is one of the biggest feats of arms. The economy o...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Centre of Sociological Research, Szczecin
2017-06-01
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| Series: | Economics & Sociology |
| Subjects: | |
| Online Access: | http://www.economics-sociology.eu/?486,en_impact-assessment-between-the-city-and-the-company-reputation |
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| _version_ | 1850160163062808576 |
|---|---|
| author | Petra Jakab Eva Happ |
| author_facet | Petra Jakab Eva Happ |
| author_sort | Petra Jakab |
| collection | DOAJ |
| description | Since there’s a race for customers on the market of the consumer goods, cities of the 21st century compete for the inhabitants, tourists, investors and companies. In this competition the image and good reputation of the city, their conscious framing is one of the biggest feats of arms. The economy of the dynamically developing city, Győr is based after several system changes on the automobile industry. Its main leg is the important international company with headquarter in Győr since 1993, the Audi Hungaria Zrt. (AH).
As results of the research analysing the marketing communicational print and film tools of the company and the city, the author tried to figure out, how the AH and the city interact in their corporate communication, in their reputation. |
| format | Article |
| id | doaj-art-b3ccec3258f246a89b84312e3018f63a |
| institution | OA Journals |
| issn | 2071-789X 2306-3459 |
| language | English |
| publishDate | 2017-06-01 |
| publisher | Centre of Sociological Research, Szczecin |
| record_format | Article |
| series | Economics & Sociology |
| spelling | doaj-art-b3ccec3258f246a89b84312e3018f63a2025-08-20T02:23:14ZengCentre of Sociological Research, SzczecinEconomics & Sociology2071-789X2306-34592017-06-0110110.14254/2071-789X.2017/10-1/20Impact Assessment between the City and the Company ReputationPetra Jakab0Eva Happ1Széchenyi István UniversitySzéchenyi István UniversitySince there’s a race for customers on the market of the consumer goods, cities of the 21st century compete for the inhabitants, tourists, investors and companies. In this competition the image and good reputation of the city, their conscious framing is one of the biggest feats of arms. The economy of the dynamically developing city, Győr is based after several system changes on the automobile industry. Its main leg is the important international company with headquarter in Győr since 1993, the Audi Hungaria Zrt. (AH). As results of the research analysing the marketing communicational print and film tools of the company and the city, the author tried to figure out, how the AH and the city interact in their corporate communication, in their reputation.http://www.economics-sociology.eu/?486,en_impact-assessment-between-the-city-and-the-company-reputationreputationstakeholderheadquarterimpact assessmentmarketing communication tools |
| spellingShingle | Petra Jakab Eva Happ Impact Assessment between the City and the Company Reputation Economics & Sociology reputation stakeholder headquarter impact assessment marketing communication tools |
| title | Impact Assessment between the City and the Company Reputation |
| title_full | Impact Assessment between the City and the Company Reputation |
| title_fullStr | Impact Assessment between the City and the Company Reputation |
| title_full_unstemmed | Impact Assessment between the City and the Company Reputation |
| title_short | Impact Assessment between the City and the Company Reputation |
| title_sort | impact assessment between the city and the company reputation |
| topic | reputation stakeholder headquarter impact assessment marketing communication tools |
| url | http://www.economics-sociology.eu/?486,en_impact-assessment-between-the-city-and-the-company-reputation |
| work_keys_str_mv | AT petrajakab impactassessmentbetweenthecityandthecompanyreputation AT evahapp impactassessmentbetweenthecityandthecompanyreputation |