Impact Assessment between the City and the Company Reputation

Since there’s a race for customers on the market of the consumer goods, cities of the 21st century compete for the inhabitants, tourists, investors and companies. In this competition the image and good reputation of the city, their conscious framing is one of the biggest feats of arms. The economy o...

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Bibliographic Details
Main Authors: Petra Jakab, Eva Happ
Format: Article
Language:English
Published: Centre of Sociological Research, Szczecin 2017-06-01
Series:Economics & Sociology
Subjects:
Online Access:http://www.economics-sociology.eu/?486,en_impact-assessment-between-the-city-and-the-company-reputation
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