EFFECTS OF E-CRM AND GREEN OPERATIONAL PRACTICES ON OPERATIONAL PERFORMANCE OF HOSPITALS: A CASE STUDY OF ASEAN COUNTRIES
The primary aim of this research was to assess the impact of operational practices and electronic customer relationship management (E-CRM) on the operational performance of hospitals within ASEAN countries, mediated by patient satisfaction. Additionally, the study examined the moderating effects of...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Regional Association for Security and crisis management, Belgrade, Serbia
2024-04-01
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| Series: | Operational Research in Engineering Sciences: Theory and Applications |
| Subjects: | |
| Online Access: | https://www.oresta.org/menu-script/index.php/oresta/article/view/690 |
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