Analysis of customer retention factors in the women’s footwear segment on e–commerce platforms
The article systematizes and analyzes the factors that affect customer retention in the women’s footwear segment on e–commerce platforms. The relevance of the topic is determined by transformational processes in this area, characterized by permanent modification of consumer strategies, as well as th...
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| Main Author: | |
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| Format: | Article |
| Language: | Russian |
| Published: |
Russian Academy of Entrepreneurship
2025-03-01
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| Series: | Путеводитель предпринимателя |
| Subjects: | |
| Online Access: | https://www.pp-mag.ru/jour/article/view/2063 |
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