Analysis of customer retention factors in the women’s footwear segment on e–commerce platforms

The article systematizes and analyzes the factors that affect customer retention in the women’s footwear segment on e–commerce platforms. The relevance of the topic is determined by transformational processes in this area, characterized by permanent modification of consumer strategies, as well as th...

Full description

Saved in:
Bibliographic Details
Main Author: L. Yu. Maleka
Format: Article
Language:Russian
Published: Russian Academy of Entrepreneurship 2025-03-01
Series:Путеводитель предпринимателя
Subjects:
Online Access:https://www.pp-mag.ru/jour/article/view/2063
Tags: Add Tag
No Tags, Be the first to tag this record!