Digital marketing and sustainable innovation in SMEs through bibliometric and systematic review
Digital marketing is increasingly recognized as a strategic driver of innovation and competitive advantage for small and medium-sized enterprises (SMEs), yet prior research remains fragmented. This study addresses this gap by conducting an integrated bibliometric-systematic literature review (B-SLR)...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2025.2548953 |
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