NIL and Higher Education: An Exploration of the Early Impact of NIL on Fundraising and Competition in Universities and Athletic Departments

While there has been a large amount of discussion by the media and government officials regarding the need for rules and regulations surrounding name, image, and likeness (NIL) in college athletics, to date, there is a lack of research on the effects NIL has on higher education fundraising. Thus, th...

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Bibliographic Details
Main Authors: Wesley Meares, Lance Hunter, Martha Ginn, William Hatcher
Format: Article
Language:English
Published: University of Kansas Libraries 2024-11-01
Series:Journal of Intercollegiate Sport
Subjects:
Online Access:https://journals.ku.edu/jis/article/view/21468
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