Profiling consumers’ online shopping and following social media influencers behaviors
In order to develop effective digital marketing strategies, this study explores how demographic factors may affect consumers’ online shopping and following social media influencers behaviors. Market segmentation theory and consumer demographics theory provide the theoretical foundation for this st...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal de Pernambuco
2024-04-01
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| Series: | Consumer Behavior Review |
| Subjects: | |
| Online Access: | https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/261052 |
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