Digital brand image management based on feedback loops
Purpose: is to propose a model for managing a digital brand image brand based on consecutive feedback loops from the image targetaudience. Methods: collection, processing, and analysis of secondary data were carried out on the basis of desk research, synthesis methods, contentanalysis, and systemi...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Nauka
2024-04-01
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| Series: | Модернизация, инновация, развитие |
| Subjects: | |
| Online Access: | https://www.mir-nayka.com/jour/article/view/1648 |
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