Perceptions of Artificial Intelligence in the Context of Marketing Innovations of Healthcare Institutions
The world today is an unstable place that threatens but also offers opportunities. Presently, one of the major innovation trends is the use of artificial intelligence. The use of AI has gained importance and is gradually reaching all areas of human activities, such as healthcare. The present paper f...
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| Format: | Article |
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| Language: | English |
| Published: |
Sumy State University
2025-04-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | https://mmi.sumdu.edu.ua/wp-content/uploads/2025/04/05_A843-2025_Gallo-et-al-2.pdf |
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