Empirical Categorization of Factors Affecting Online Consumer Behavior of Gen Z Regarding Newly Launched Technological Products and Moderating Impact of Perceived Risk
In previous years, studying consumer behavior was seen as important, but in today’s fast-changing market, with rapid technological advancements, understanding consumer behavior can be a key factor in a product’s success or failure. The aim of the current research was to investigate the factors that...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-03-01
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| Series: | Behavioral Sciences |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2076-328X/15/3/371 |
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