Now hear this!: increasing purchase intentions of green products in business-to-business marketing
The current study analyzes if higher purchase intention can result from the communication, compliance with, and reporting of sustainable initiatives, and the perceived quality of products in a business-to-business (B2B) context. The theory of consumption values, and the triple bottom line theory hel...
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2025.2494071 |
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