Empirical illustrations of student’s perception of a preferred employer brand
Purpose – To examine the employer brand attributes that attract students to various organisations. This paper studies the perceived importance levels of students in the context of employer brand dimensions. Design/methodology/approach – This paper is based on a well-administered and structured quest...
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2024-12-01
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| Series: | LBS Journal of Management & Research |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/LBSJMR-10-2023-0036/full/pdf |
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