Combining ethnographic and clickstream data to identify user browsing strategies
<br><b>Introduction.</b> The strategies that people use to browse Websites are difficult to analyse and understand: quantitative data can lack information about what a user actually intends to do, while qualitative data tends to be localised and is impractical to gather for large...
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Main Authors: | Lillian Clark, I-Hsien Ting, Chris Kimble, Peter Wright, Daniel Kudenko |
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Format: | Article |
Language: | English |
Published: |
University of Borås
2006-01-01
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Series: | Information Research: An International Electronic Journal |
Subjects: | |
Online Access: | http://informationr.net/ir/11-2/paper249.html |
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