Combining ethnographic and clickstream data to identify user browsing strategies

<br><b>Introduction.</b> The strategies that people use to browse Websites are difficult to analyse and understand: quantitative data can lack information about what a user actually intends to do, while qualitative data tends to be localised and is impractical to gather for large...

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Bibliographic Details
Main Authors: Lillian Clark, I-Hsien Ting, Chris Kimble, Peter Wright, Daniel Kudenko
Format: Article
Language:English
Published: University of Borås 2006-01-01
Series:Information Research: An International Electronic Journal
Subjects:
Online Access:http://informationr.net/ir/11-2/paper249.html
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