Consumer Behavior Toward Nonlocal Brands
This study explores consumer behavior toward nonlocal brands in Pakistan. Specifically, it examines the extent to which (i) product quality, (ii) country of origin, (iii) religiosity (in the context of Pakistan as a predominantly Muslim country), (iv) social status, and (v) the unavailability of lo...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Lahore School of Economics
2024-09-01
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| Series: | The Lahore Journal of Business |
| Subjects: | |
| Online Access: | https://journals.lahoreschool.edu.pk/LJB/LJB/article/view/26 |
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