Digital Navigation: The Role of Marketing Literacy, Employee Engagement, and Internal Culture in SMEs' Success
Digital marketing is essential for SMEs to achieve and maintain a competitive advantage. This study investigates the influence of digital marketing literacy and employee engagement in digital marketing campaigns on marketing performance, with internal marketing culture, government policy, and market...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Brawijaya
2024-12-01
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| Series: | Jurnal Aplikasi Manajemen |
| Subjects: | |
| Online Access: | https://jurnaljam.ub.ac.id/index.php/jam/article/view/8316 |
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