The Gen Z preferences in choosing museum destinations
This research aims to investigate the effect of electronic word of mouth (E-WOM), destination image (DI), and perceived value (PV) on visit decision (VD) for Generation Z visitors in Jakarta Textile Museum. To determine the relationship between these variables, this research surveyed 238 Gen Z visi...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Politeknik Pariwisata NHI Bandung
2024-12-01
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| Series: | Jurnal Kepariwisataan |
| Subjects: | |
| Online Access: | https://journal.poltekpar-nhi.ac.id/index.php/jk/article/view/1649 |
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