Attitudes of Consumers from Educons University toward Advertising through Sport among the Frequency of Watching Sports Events

This investigation was aimed at gaining relevant knowledge about the attitudes of Educons University consumers toward advertising through sport among. The sample included 200 students from Faculty of sport and tourism in Novi Sad, divided into six subsample groups: consumers, who do not watch sports...

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Bibliographic Details
Main Authors: Dusan Stupar, Jovan Gardasevic, Bojan Masanovic
Format: Article
Language:English
Published: Montenegrin Sports Academy 2018-07-01
Series:Journal of Anthropology of Sport and Physical Education
Subjects:
Online Access:http://www.jaspe.ac.me/clanci/JASPE_July_2018_Stupar_131-136.pdf
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