Shopping festival atmospherics of China's singles day shopping festival and participants' perception: Scale development and validation.
China's Singles Day Shopping Festivals (SDSFs) have continuously attracted consumers in recent years. As large-scale online sales events, their atmospherics have not yet been systematically analyzed. The present study aims to develop a measurement scale named "shopping festival atmospheric...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Public Library of Science (PLoS)
2025-01-01
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| Series: | PLoS ONE |
| Online Access: | https://doi.org/10.1371/journal.pone.0324989 |
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