Innovative marketing strategies in entrepreneurship
The article analyses the innovative marketing strategies in entrepreneurship, focusing on guerrilla marketing and examining its tools and case studies. Guerrilla marketing is a strategy in which small businesses use creativity to compete with bigger companies. The main focus is on bold, modern ideas...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Entrepreneurship and Sustainability Center
2024-12-01
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| Series: | Entrepreneurship and Sustainability Issues |
| Online Access: | https://jssidoi.org/jesi/article/1250 |
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