Library marketing, the National Electronic Library, library pedagogy

Stages of marketing development in general and library marketing in particular are considered. Prospects of library marketing development in Russia depend on the National Electronic Library project and the concept 3.0 of marketing. The historical continuity of library marketing and library pedagogy...

Full description

Saved in:
Bibliographic Details
Main Author: A. V. Sokolov
Format: Article
Language:Russian
Published: Siberian Branch of the Russian Academy of Science, State Public Scientific Technological Library 2015-06-01
Series:Библиосфера
Subjects:
Online Access:https://www.bibliosphere.ru/jour/article/view/1196
Tags: Add Tag
No Tags, Be the first to tag this record!