Unveiling ethnic tourism imaginaries: A multimodal evaluation of Xizang Autonomous Region's Douyin promotions
Social media platforms are instrumental in helping tourism destinations project their tourism imaginaries to potential tourists. In light of this, this study refines a multimodal evaluative semiotic framework to understand how the Xizang Autonomous Region's (hereafter Xizang) tourism imaginari...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Asociación Europea de Lenguas para Fines Específicos
2025-06-01
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| Series: | Ibérica |
| Subjects: | |
| Online Access: | https://revistaiberica.org/index.php/iberica/article/view/977 |
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