The adoption of virtual reality in e-commerce in South Africa
Background: E-commerce in South Africa (SA) is growing, and virtual reality (VR) technology holds significant potential to transform the online buying experience. However, a deeper understanding of the barriers to VR adoption among e-commerce consumers in SA is crucial. Objectives: This study aimed...
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| Main Authors: | Phendulwa Jaxa, Errol R. Francke, Kenneth N. Ohei |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2025-04-01
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| Series: | South African Journal of Information Management |
| Subjects: | |
| Online Access: | https://sajim.co.za/index.php/sajim/article/view/1940 |
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