The adoption of virtual reality in e-commerce in South Africa

Background: E-commerce in South Africa (SA) is growing, and virtual reality (VR) technology holds significant potential to transform the online buying experience. However, a deeper understanding of the barriers to VR adoption among e-commerce consumers in SA is crucial. Objectives: This study aimed...

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Bibliographic Details
Main Authors: Phendulwa Jaxa, Errol R. Francke, Kenneth N. Ohei
Format: Article
Language:English
Published: AOSIS 2025-04-01
Series:South African Journal of Information Management
Subjects:
Online Access:https://sajim.co.za/index.php/sajim/article/view/1940
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