Visuals and text in pharmaceutical advertising: A multimodal analysis and ethical dilemmas
This article deals with the multimodality in modern English-language advertising. The influence of advertising on consumers has been a subject of many investigations among linguists. In this present paper, I build on the theoretical and practical data gained by researchers who studied virtual influe...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
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V. N. Karazin Kharkiv National University
2024-12-01
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| Series: | Когниция, коммуникация, дискурс |
| Subjects: | |
| Online Access: | https://periodicals.karazin.ua/cognitiondiscourse/article/view/24765 |
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