Empowering Retail in the Metaverse by Leveraging Consumer Behavior Analysis for Personalized Shopping: A Pilot Study in the Saudi Market
The integration of advanced technologies, such as the Metaverse, has the potential to revolutionize the retail industry and enhance the shopping experience. Understanding consumer behavior and leveraging machine learning predictions based on analysis can significantly enhance user experiences, enabl...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-04-01
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| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
| Subjects: | |
| Online Access: | https://www.mdpi.com/0718-1876/20/2/63 |
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