Empowering Retail in the Metaverse by Leveraging Consumer Behavior Analysis for Personalized Shopping: A Pilot Study in the Saudi Market

The integration of advanced technologies, such as the Metaverse, has the potential to revolutionize the retail industry and enhance the shopping experience. Understanding consumer behavior and leveraging machine learning predictions based on analysis can significantly enhance user experiences, enabl...

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Bibliographic Details
Main Authors: Monerah Alawadh, Ahmed Barnawi
Format: Article
Language:English
Published: MDPI AG 2025-04-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
Online Access:https://www.mdpi.com/0718-1876/20/2/63
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