Food Safety and Sustainability ‒ An Exploratory Approach at the Level of the Romanian Wine Production Companies
This article aims at identifying and analyzing opinions referring to the necessity, opportunity and efficiency of the implementation of the strategies and sustainable development practices in the wine industry as food safety is considered a component of sustainability. The main objective of the p...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2018-02-01
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| Series: | Amfiteatru Economic |
| Subjects: | |
| Online Access: | http://www.amfiteatrueconomic.ro/temp/Article_2700.pdf |
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| Summary: | This article aims at identifying and analyzing opinions referring to the necessity,
opportunity and efficiency of the implementation of the strategies and sustainable
development practices in the wine industry as food safety is considered a component of
sustainability. The main objective of the paper is to create a clear picture of the existing
willingness of companies to adopt marketing strategies that should contribute to increasing
food security by increasing the quality of wine and which should be based on the principles
of sustainability. In this sense, the authors conducted some qualitative marketing research
in which 15 managers from wine producing companies from Romania's wine-growing areas
were interviewed.
The research highlights the relationship between responsible consumption, food safety and
sustainability, and the authors believe that such an association is relevant to the economic
and social context of the European Union and other parts of the world. The novelty of this
research refers to the analysis of the relationship between the responsible wine consumption
and sustainability, to the identification of the opinions of the wine companies managers
regarding the benefits and the limits of M2M and IoT technologies, to the emphasis of the
marketing strategies and techniques considered innovative in the field of viticulture, as well
as to the association of the concept of food safety by wine consumption to the aspects
related to education and culture. |
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| ISSN: | 1582-9146 2247-9104 |