Navigating Responsible Consumption: Unveiling Consumer Perceptions and the Role of Bio-Based Products in Sustainable Decision-Making

The modern consumer society is criticised for its harmful impact on individual well-being and the environment, prompting a call for a transition to responsible consumption. This article explores emerging trends in consumer behaviour towards responsible consumption. Drawing from existing literature a...

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Main Authors: Magdalena Klimczuk-Kochańska, Magdalena Marczewska
Format: Article
Language:English
Published: University of Warsaw 2024-01-01
Series:Journal of Marketing and Consumer Behaviour in Emerging Markets
Subjects:
Online Access:https://press.wz.uw.edu.pl/jmcbem/vol2024/iss2/4/
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author Magdalena Klimczuk-Kochańska
Magdalena Marczewska
author_facet Magdalena Klimczuk-Kochańska
Magdalena Marczewska
author_sort Magdalena Klimczuk-Kochańska
collection DOAJ
description The modern consumer society is criticised for its harmful impact on individual well-being and the environment, prompting a call for a transition to responsible consumption. This article explores emerging trends in consumer behaviour towards responsible consumption. Drawing from existing literature and empirical findings, it examines the multifaceted dimensions of responsible consumption, encompassing environmental, ethical, and social considerations. Conscious consumers prioritise basic needs over excessive consumption, opting for high-quality, reliable, and environmentally friendly products, especially those derived from biomaterials called bio-based products. Furthermore, responsible consumers recognise the social and environmental consequences of their consumption behaviour, advocating for sustainable practices and supporting initiatives for societal improvement. The article discusses conscious consumption aiming to mitigate consumerism’s environmental impact, focusing on bio-based products. Insights from focus group discussions conducted in Poland, Finland, the Netherlands, and Spain, as part of the 3-CO project, shed light on consumer perceptions and concerns regarding bio-based products, providing valuable input for decision-makers, businesses, and environmental organisations seeking to promote responsible consumer behaviour and support the transition towards more sustainable consumption patterns.
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issn 2449-6634
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publishDate 2024-01-01
publisher University of Warsaw
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series Journal of Marketing and Consumer Behaviour in Emerging Markets
spelling doaj-art-ad545fb91bc94c838a97169bc36234a42025-08-20T02:39:54ZengUniversity of WarsawJournal of Marketing and Consumer Behaviour in Emerging Markets2449-66342024-01-0120242375210.7172/2449-6634.jmcbem.2024.2.4 Navigating Responsible Consumption: Unveiling Consumer Perceptions and the Role of Bio-Based Products in Sustainable Decision-MakingMagdalena Klimczuk-Kochańska0https://orcid.org/0000-0002-0069-110XMagdalena Marczewska1https://orcid.org/0000-0003-4301-2741University of WarsawUniversity of WarsawThe modern consumer society is criticised for its harmful impact on individual well-being and the environment, prompting a call for a transition to responsible consumption. This article explores emerging trends in consumer behaviour towards responsible consumption. Drawing from existing literature and empirical findings, it examines the multifaceted dimensions of responsible consumption, encompassing environmental, ethical, and social considerations. Conscious consumers prioritise basic needs over excessive consumption, opting for high-quality, reliable, and environmentally friendly products, especially those derived from biomaterials called bio-based products. Furthermore, responsible consumers recognise the social and environmental consequences of their consumption behaviour, advocating for sustainable practices and supporting initiatives for societal improvement. The article discusses conscious consumption aiming to mitigate consumerism’s environmental impact, focusing on bio-based products. Insights from focus group discussions conducted in Poland, Finland, the Netherlands, and Spain, as part of the 3-CO project, shed light on consumer perceptions and concerns regarding bio-based products, providing valuable input for decision-makers, businesses, and environmental organisations seeking to promote responsible consumer behaviour and support the transition towards more sustainable consumption patterns.https://press.wz.uw.edu.pl/jmcbem/vol2024/iss2/4/responsible consumptionsustainable consumptionresponsible consumerconscious consumerethical consumer
spellingShingle Magdalena Klimczuk-Kochańska
Magdalena Marczewska
Navigating Responsible Consumption: Unveiling Consumer Perceptions and the Role of Bio-Based Products in Sustainable Decision-Making
Journal of Marketing and Consumer Behaviour in Emerging Markets
responsible consumption
sustainable consumption
responsible consumer
conscious consumer
ethical consumer
title Navigating Responsible Consumption: Unveiling Consumer Perceptions and the Role of Bio-Based Products in Sustainable Decision-Making
title_full Navigating Responsible Consumption: Unveiling Consumer Perceptions and the Role of Bio-Based Products in Sustainable Decision-Making
title_fullStr Navigating Responsible Consumption: Unveiling Consumer Perceptions and the Role of Bio-Based Products in Sustainable Decision-Making
title_full_unstemmed Navigating Responsible Consumption: Unveiling Consumer Perceptions and the Role of Bio-Based Products in Sustainable Decision-Making
title_short Navigating Responsible Consumption: Unveiling Consumer Perceptions and the Role of Bio-Based Products in Sustainable Decision-Making
title_sort navigating responsible consumption unveiling consumer perceptions and the role of bio based products in sustainable decision making
topic responsible consumption
sustainable consumption
responsible consumer
conscious consumer
ethical consumer
url https://press.wz.uw.edu.pl/jmcbem/vol2024/iss2/4/
work_keys_str_mv AT magdalenaklimczukkochanska navigatingresponsibleconsumptionunveilingconsumerperceptionsandtheroleofbiobasedproductsinsustainabledecisionmaking
AT magdalenamarczewska navigatingresponsibleconsumptionunveilingconsumerperceptionsandtheroleofbiobasedproductsinsustainabledecisionmaking