Navigating Responsible Consumption: Unveiling Consumer Perceptions and the Role of Bio-Based Products in Sustainable Decision-Making

The modern consumer society is criticised for its harmful impact on individual well-being and the environment, prompting a call for a transition to responsible consumption. This article explores emerging trends in consumer behaviour towards responsible consumption. Drawing from existing literature a...

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Bibliographic Details
Main Authors: Magdalena Klimczuk-Kochańska, Magdalena Marczewska
Format: Article
Language:English
Published: University of Warsaw 2024-01-01
Series:Journal of Marketing and Consumer Behaviour in Emerging Markets
Subjects:
Online Access:https://press.wz.uw.edu.pl/jmcbem/vol2024/iss2/4/
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