CONSUMER PERCEPTION REGARDING THE SENSORY CHARACTERISTICS OF TRADITIONAL AND REGIONAL PRODUCTS. CASE STUDY

In the present study, we propose to analyze the consumer's perception regarding the sensory characteristics of traditional products. The research was carried out in May 2022 as part of the Traditional Products Raffle that takes place weekly in Bd. Marasti no. 61 Bucharest, and assumed the compa...

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Bibliographic Details
Main Authors: Liviu MARCUTA, Letitia PURDOIU, Serban PURDOIU, Razvan PANAIT, Alina MARCUTA
Format: Article
Language:English
Published: University of Agricultural Sciences and Veterinary Medicine, Bucharest 2022-01-01
Series:Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development
Online Access:https://managementjournal.usamv.ro/pdf/vol.22_4/Art43.pdf
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