Advancing tourism demand forecasting in Sri Lanka: evaluating the performance of machine learning models and the impact of social media data integration
Purpose – This study explores the pioneering approach of utilising machine learning (ML) models and integrating social media data for predicting tourist arrivals in Sri Lanka. Design/methodology/approach – Two sets of experiments are performed in this research. First, the predictive accuracy of thre...
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2025-05-01
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| Series: | Journal of Tourism Futures |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/JTF-06-2023-0149/full/pdf |
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