Determining Factors That Influence Brazilian Consumers Using Fintechs
Purpose – The emergence of fintech’s has expanded the availability of financial products and services, introducing significant competition for traditional financial institutions. Nevertheless, limited research exists regarding the motivations behind Brazilian consumers’ adoption of financial start-u...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2025-01-01
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| Series: | Tržište |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/476925 |
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