Consumer willingness to adopt digital coupons in post-demonetization and COVID-19 in India
This study aims to examine the factors influencing consumers’ willingness to adopt digital coupons in India. It focuses on the impact of two major events: demonetization in 2016 and the COVID-19 pandemic. Together, these events have caused a shift toward digital payments and digital coupons, changin...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2025-02-01
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| Series: | Innovative Marketing |
| Subjects: | |
| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21606/IM_2025_01_Anirvinna.pdf |
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