Research on the Impact of Blind Box on Consumers and Marketing Strategies
A blind box is a sales method where consumers purchase items without knowing the specific contents until after the transaction. This paper investigates the rapid growth of the blind box industry over the past few years and its impact on consumer behavior, particularly in the context of the market’s...
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2024-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/27/shsconf_icdeba2024_01011.pdf |
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