Laboured Identity: An Analysis of User Branding Practices on Instagram
This article examines how the proliferation of branding practices on Instagram (re)produces and intensifies a labour that exploits the identity of individuals. Analysing user-generated content, it shows how the platform creates dispositions towards certain forms of self-presentation through the inte...
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| Format: | Article |
| Language: | English |
| Published: |
Paderborn University: Media Systems and Media Organisation Research Group
2020-05-01
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| Series: | tripleC: Communication, Capitalism & Critique |
| Subjects: | |
| Online Access: | https://www.triple-c.at/index.php/tripleC/article/view/1142 |
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