Exploring the Factors Influencing AI Adoption Intentions in Higher Education: An Integrated Model of DOI, TOE, and TAM

Exploring the Factors Influencing AI Adoption Intentions in Higher Education: An Integrated Model of DOI, TOE, and TAM

This study investigates the primary technological and socio-environmental factors influencing the adoption intentions of AI-powered technology at the corporate level within higher education institutions. A conceptual model based on the Diffusion of Innovation Theory (DOI), the Technology–Organizatio...

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Bibliographic Details
Main Authors: Rawan N. Abulail, Omar N. Badran, Mohammad A. Shkoukani, Fandi Omeish
Format: Article
Language:English
Published: MDPI AG 2025-06-01
Series:Computers
Subjects:
AI adoption
diffusion of innovation theory (DOI)
higher education
structural equation modeling (SEM)
technology–organization–environment (TOE) framework
technology acceptance model (TAM)
Online Access:https://www.mdpi.com/2073-431X/14/6/230
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