Consumer health knowledge: cultural norms and marketing of healthcare products

This paper discourses healthcare products that face some degree of acceptance within some societies due to specific cultural dilemmas and ethical concerns. The purpose of this paper is to assess consumer health knowledge on the cultural and ethical dilemma and norms as they affect the marketing of h...

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Bibliographic Details
Main Authors: Ogbonnaya Ukeh Oteh, Ambrose Ogbonna Oloveze, Raymond Ozoemena Obasi, Opara Obinna Justin
Format: Article
Language:English
Published: Academic Research and Publishing UG (i. G.) 2021-03-01
Series:Health Economics and Management Review
Subjects:
Online Access:https://armgpublishing.sumdu.edu.ua/wp-content/uploads/2021/06/hem_1_2021_8_22.pdf
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