Assessment of Retrieval and Generative Chatbots in Tourism Information Service

Chatbots are essential for improving the customer experience on tourism websites, especially when it comes to arranging travel and offering precise information. The purpose of this study is to evaluate the effectiveness of generative and retrieval-based chatbots in the tourism information service. T...

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Main Authors: Sharfina Febbi Handayani, Dairoh Dairoh, Dwi Intan Af'idah
Format: Article
Language:Indonesian
Published: Universitas Muhammadiyah Purwokerto 2025-03-01
Series:Jurnal Informatika
Subjects:
Online Access:http://jurnalnasional.ump.ac.id/index.php/JUITA/article/view/24182
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author Sharfina Febbi Handayani
Dairoh Dairoh
Dwi Intan Af'idah
author_facet Sharfina Febbi Handayani
Dairoh Dairoh
Dwi Intan Af'idah
author_sort Sharfina Febbi Handayani
collection DOAJ
description Chatbots are essential for improving the customer experience on tourism websites, especially when it comes to arranging travel and offering precise information. The purpose of this study is to evaluate the effectiveness of generative and retrieval-based chatbots in the tourism information service. Two retrieval-based models are MLP-based single QA and multi QA and two generative-based models namely LLaMA 2 and GEMMA were evaluated using confusion matrix, BLUE score, correctness response and naturalness response. The study found that LLaMA 2 outperformed other models, with the highest response Accuracy of 0.89, naturalness of 0.75, and BLEU score of 0.33. GEMMA received the lowest score, suggesting that it has trouble coming up with precise and organic answers. The retrieval-based models showed strong accuracy but were less natural in their responses. The ease of dataset creation for generative models, which only requires narrative text, further positions LLaMA 2 as the most suitable option for improving user experience in Tegal tourism services.
format Article
id doaj-art-a9c3f45173b4452d8bd482bb1d83f2e5
institution Kabale University
issn 2086-9398
2579-8901
language Indonesian
publishDate 2025-03-01
publisher Universitas Muhammadiyah Purwokerto
record_format Article
series Jurnal Informatika
spelling doaj-art-a9c3f45173b4452d8bd482bb1d83f2e52025-08-20T03:59:25ZindUniversitas Muhammadiyah PurwokertoJurnal Informatika2086-93982579-89012025-03-01192710.30595/juita.v13i1.2418219526Assessment of Retrieval and Generative Chatbots in Tourism Information ServiceSharfina Febbi Handayani0Dairoh Dairoh1Dwi Intan Af'idah2Politeknik Harapan BersamaPoliteknik Harapan BersamaPoliteknik Harapan BersamaChatbots are essential for improving the customer experience on tourism websites, especially when it comes to arranging travel and offering precise information. The purpose of this study is to evaluate the effectiveness of generative and retrieval-based chatbots in the tourism information service. Two retrieval-based models are MLP-based single QA and multi QA and two generative-based models namely LLaMA 2 and GEMMA were evaluated using confusion matrix, BLUE score, correctness response and naturalness response. The study found that LLaMA 2 outperformed other models, with the highest response Accuracy of 0.89, naturalness of 0.75, and BLEU score of 0.33. GEMMA received the lowest score, suggesting that it has trouble coming up with precise and organic answers. The retrieval-based models showed strong accuracy but were less natural in their responses. The ease of dataset creation for generative models, which only requires narrative text, further positions LLaMA 2 as the most suitable option for improving user experience in Tegal tourism services.http://jurnalnasional.ump.ac.id/index.php/JUITA/article/view/24182chatbotgemmatllams2tourism.
spellingShingle Sharfina Febbi Handayani
Dairoh Dairoh
Dwi Intan Af'idah
Assessment of Retrieval and Generative Chatbots in Tourism Information Service
Jurnal Informatika
chatbot
gemma
tllams2
tourism.
title Assessment of Retrieval and Generative Chatbots in Tourism Information Service
title_full Assessment of Retrieval and Generative Chatbots in Tourism Information Service
title_fullStr Assessment of Retrieval and Generative Chatbots in Tourism Information Service
title_full_unstemmed Assessment of Retrieval and Generative Chatbots in Tourism Information Service
title_short Assessment of Retrieval and Generative Chatbots in Tourism Information Service
title_sort assessment of retrieval and generative chatbots in tourism information service
topic chatbot
gemma
tllams2
tourism.
url http://jurnalnasional.ump.ac.id/index.php/JUITA/article/view/24182
work_keys_str_mv AT sharfinafebbihandayani assessmentofretrievalandgenerativechatbotsintourisminformationservice
AT dairohdairoh assessmentofretrievalandgenerativechatbotsintourisminformationservice
AT dwiintanafidah assessmentofretrievalandgenerativechatbotsintourisminformationservice